Case Studies

In this digital age, it's easy to forget that "business" really means people. These stories highlight the personal context that drives creative problem solving.

Post-Pandemic Question: Will They Return?

Tiya Adé is the producer of a jazz program in Washington, DC. She was concerned whether their audience would return after the Pandemic. Beth assessed the situation and took action with a multi-pronged approach.

To create excitement for the program, she upgraded the look and feel of their website, marketing materials, and venue decorations, giving them a sleek and sophisticated look. She also wrote and placed columns in hyper-local news and community outlets to get the word out that the concerts were starting up again.

When the concerts began, she filled Jazz@Wesley's social media channels with video clips and dynamic photos, showing that people were attending concerts and having fun.

The result? A triumphant return of live jazz! Attendance climbed steadily, from 35 at the first show to over 100 by summer 2022.

Little Falls Village:
Spreading the Word

The staff at Little Falls Village wanted to give their membership numbers a boost. They were eager to find a way to reach new people without it coming off like an "advertisement" or a marketing piece.

They contracted with Beth to work on a newsletter that would highlight the best that the village had to offer. In coordination with a volunteer editor, Beth helped to create a fun and lively newsletter. The strategy was to present engaging stories that focused on the people of the village. It was packaged in a high-design, page-turning layout.

She also created website, email, and social media components to get the newsletter out as broadly as possible. Colorful and easy-to-read emails sent people to an attractive landing page that encouraged people to download the newsletter. A prominent spot on their website homepage sent the same message.

Today, each newsletter accumulates over 700 downloads — a number that far exceeds their membership. This means that a lot of new people are seeing their newsletter. Beth continues to work collaboratively with the village to expand outreach and come up with new content ideas to keep it fresh and inviting.

Condo Fee Crisis? No Sweat!

Wayne P. doesn't like to be yelled at. As president of his condo association, he was bracing for a whopping 10% jump in condo fees due to a huge rise in the cost of electricity.

That meant angry unit owners. With the association's annual meeting fast approaching, Wayne asked Beisel Communications for help. Within days, Beth crafted a plan.

She wrote and designed a newsletter called "Energy Tips." It was a friendly, two-pager with eye-catching graphics, a folksy tone, and easy-to-read tips for energy efficiency. Distributed onsite and by email, this newsletter fostered a sense of shared responsibility for energy use in the building.

When the 10% increase was announced, there wasn't a single complaint. Unit owners even thanked Wayne for his efforts during the annual meeting.

A Fresh Look for a Timeless Message

Bradley Hills Presbyterian Church wanted to attract new members, highlighting its traditional roots and modern sensibility. When hired in 2024, Beth found a warm and inviting church with immense potential but no consistent branding across its many programs and events.

Beth revitalized the church's brand by pairing a traditional, but vibrant typography with fresh, bold colors. She integrated this look across their website, posters, flyers, and social media. The brand concept was flexible enough to meet the needs of its diverse ministries, including active children and youth programs.

Beth also created and revived social media accounts to amplify the new brand, filling them with on-message member stories, photos, videos, and reels. The results speak for themselves: A year later, the church's Sunday school classes are bursting, new website visitors have increased 35%, and membership is growing at a steady pace.